Axalta paint has been lighting up race tracks across the globe for nearly three decades, supplying some of the most iconic looks in motorsports from NASCAR and Formula One™ to endurance and off-road racing.
Rainbow No. 24 | NASCAR | Jeff Gordon, William Byron | Hendrick Motorsports
First driven by Jeff Gordon, the iconic scheme designed by Sam Bass was a mainstay and fan favorite through the 1990s with the vibrant look spending a lot of time in victory lane as Gordon captured three Cup championships under the colors.
Axalta brought back the scheme one last time for Gordon during his final full-time season in 2015, with the Hall of Famer’s “end of the rainbow” run coming at that year’s Bristol night race.
But that wouldn’t be it for the colorful look. William Byron got to race under the rainbow at Darlington’s throwback weekend in 2018. The scheme was voted Best in Show by fans, proving that its popularity hasn’t faded since the ‘90s.
F1 W10 EQ Power+ | Formula One™ | Lewis Hamilton, Valtteri Bottas | Mercedes-AMG Petronas Motorsport
Axalta has supplied paint to the Mercedes-AMG Petronas Motorsport team since 2013, helping the cars stand out on tracks with bright colors that endure the toughest conditions.
For 2019, Axalta developed a new dynamic and stunning pearl PETRONAS green for the team, prominently featured in a glow line that runs the entire length of the Mercedes-AMG F1 W10 EQ Power+ race cars.
“We wanted a PETRONAS green to pop on camera, from every camera angle, even from the roving helicopter shots overhead at races. But we also wanted to make sure it was just as technologically innovative, providing the same level of durability, resilience and ease of use as the other Axalta products we’ve used for the last five years,” said Andrew Moody, Head of Paint and Graphics for Mercedes-AMG Petronas Motorsport, at the team’s Paint Shop in Brackley, England.
Brilliant Flames | NASCAR | Jeff Gordon, William Byron | Hendrick Motorsports
First raced in Gordon’s 2001 championship season, the flames have burned brightly on tracks across the United States for almost 20 years.
“It goes back to when I was a kid racing quarter midgets, so when we were changing from the rainbow to the flames and I was working with Sam Bass, I showed him this helmet that I had as a kid that was black and orange with yellow flames” Gordon said in 2017. “I think to me, the No. 24 car should have flames on it because that’s the way I always envisioned it.”
Gordon was certainly pleased then when Axalta brought the signature flames back to the Cup Series in 2018 with Byron behind the wheel. The current look Byron races — dubbed Midnight Flames — will be on the No. 24 for 13 races in 2019.
Gordon also ran a special silver version — rather than the usual blue or black base — of the flames at Homestead-Miami in 2015 to commemorate his final Cup Series start in the 24.
Dale Jr.’s final ride | NASCAR | Dale Earnhardt Jr. | Hendrick Motorsports
Dale Earnhardt Jr. closed his storied career in 2017 at Homestead-Miami Speedway with a special-edition paint scheme that was a tribute to the No. 8 Chevrolet he drove in his first Cup races in 1999 as part of Dale Earnhardt, Inc.
“I just really need to thank Axalta for having the kindness in their hearts to let me change the paint scheme from the one we ran all year to this, so we can close the book and go full circle,” Earnhardt said at the time.
Earnhardt, who liked the look so much that he kept the car after the race, wasn’t the only fan of the scheme. According to Lionel Racing, NASCAR’s official diecast producer, Dale Jr.’s farewell paint scheme is the best-selling car in the company’s history.
Primary Colors | Multiple series, drivers and teams
Sported throughout many of the 18 Axalta-sponsored motorsports series across the globe, Primary Colors can be seen on Alex Bowman’s No. 88 in the NASCAR Cup Series, on the special “Desert-Style” Trophy Truck that raced in the 2018 SCORE Baja 1000, and across series in Mexico, Colombia and Argentina.
No. 24 Tribute scheme | NASCAR | William Byron | Hendrick Motorsports
On March 1, 2020, the No. 24 Axalta Chevrolet, driven by William Byron, displayed a special one-race-only purple and gold paint scheme to honor the late Kobe Bryant.
The race took place at Auto Club Speedway in Fontana, California, which is approximately 50 miles east of the Staples Center in Los Angeles, home of the Los Angeles Lakers. Bryant wore the number 24 for the Lakers for 11 seasons during his 20-year NBA career.
The back of the No. 24 Tribute Car displayed the mark of After-School All-Stars. Founded in 1992, After-School All-Stars is a national organization that provides free, comprehensive after-school programs to keep children safe and help them succeed in school and life. It supports working families in cities across North America, including at sites in Los Angeles and Philadelphia.
Axalta, the exclusive exterior coatings supplier to the production Ford GT, gives the four Ford Chip Ganassi Racing GTs their unique look for the International Motor Sports Association’s WeatherTech SportsCar Championship and the FIA World Endurance Championship. Frozen White, Liquid Blue and Liquid Red adorn the cars that have racked up wins from Daytona to Le Mans and many tracks around the world.
Flames of Independence | NASCAR | William Byron | Hendrick Motorsports
William Byron’s No. 24 got a patriotic update for the 2019 Coke Zero Sugar 400 on July 4 weekend, converting to a sleek red, white and blue scheme. Byron nearly scored his first Cup Series win in the new look, settling for a career-best second-place finish at Daytona International Speedway.
No. 88 Tim Richmond throwback | NASCAR | Alex Bowman | Hendrick Motorsports
Bowman honored former Hendrick Motorsports driver Tim Richmond during NASCAR’s 2019 Throwback Weekend at Darlington Raceway, driving an Axalta scheme that paid homage to Richmond’s red and gold No. 25 car from 1986 and 1987.
“Running this Tim Richmond scheme is so amazing,” said Bowman, who was a fan of Richmond. “These iconic Axalta colors look great on this Chevrolet.”
Bowman finished the Southern 500 in 18th, while the scheme came third in the Best in Show vote.
Sea Glass Color of the Year flames | NASCAR | William Byron | Hendrick Motorsports
Under a twist on the iconic flames, William Byron took his first trip to Victory Lane in the Cup Series. The No. 24 showcased Axalta’s Global Automotive Color of the Year, Sea Glass, at Daytona Speedweeks in 2020 as Byron won the second Duel at Daytona. The 22-year-old showed serious speed in the DAYTONA 500 but unfortunately was forced to end his day early after an on-track incident.
Flash Point | NASCAR | Dale Earnhardt Jr. | Hendrick Motorsports
Just as vivid as 2016’s Solar Flare scheme, Flash Point took over Dale Jr.’s No. 88 car for the 2017 season, the final year of Earnhardt’s Cup Series career. “This might be my favorite car of all time that I’ve driven,” Earnhardt said at the unveiling of another Sam Bass creation. “It’s an amazing-looking car and it’s going to look awesome on the track.”
Le Mans Celebration Liveries | WEC | Ryan Briscoe, Joey Hand, Stefan Mücke, Dirk Müller, Olivier Pla, Andy Priaulx, Harry Tincknell, Richard Westbrook | Ford Chip Ganassi Racing
Each of the four factory Ford GTs carried a livery that celebrated the success of the manufacturer at Le Mans, both in the present day and during the 1960s, for the 2019 race, which was the final Le Mans for the current factory Ford GT program.
University schemes | NASCAR | Jeff Gordon, Alex Bowman | Hendrick Motorsports
Axalta has run three special schemes in the NASCAR Cup Series to show its support for science, technology, engineering and mathematics (STEM) education and collegiate racing.
In April 2015, Gordon raced the Duck Commander 500 under Texas A&M colors at Texas Motor Speedway. “I think people underestimate how much technology and engineering goes into what we do every week,” Gordon said before the race.
The following year at the Axalta ‘We Paint Winners’ 400 at Pocono Raceway, the four-time Cup Series champion drove under Penn State colors. And for the 2016 Pure Michigan 400, the No. 88 sported a University of Michigan look with Bowman, filling in for an injured Dale Jr., behind the wheel.
Ducks Unlimited | NASCAR | Dale Earnhardt Jr. | Hendrick Motorsports
To celebrate a multi-year partnership with Ducks Unlimited, the largest nonprofit organization engaged in wetlands maintenance and restoration in the United States, Canada, and Mexico, Axalta designed a special camouflage scheme for Dale Jr. to run under the lights at Bristol Motor Speedway in 2017.
Gallant Gray No. 9 | NASCAR | William Byron | JR Motorsports
William Byron’s Xfinity championship came under a scheme honoring Axalta’s 2017 Color of the Year, Gallant Gray.
“With hints of blue and green, it exemplifies modernity and elegance,” said Nancy Lockhart, Axalta Global Color Marketing Manager, at the color’s launch.
Gallant Gray, the primary hue, combined with a lighter shade of gray and yellow accents to create a striking look that saw Byron reach victory lane four times.
During his rookie season in the Cup Series, Byron raced a throwback to the Gallant Gray scheme at Pocono Raceway, recording the best finish of his young Cup career under the familiar colors.