The International Motorsports Association (IMSA) announced today that one of the world’s leaders in professional and transportation coatings, Axalta has entered into a multi-year agreement making the company an official partner of the IMSA WeatherTech SportsCar Championship.
This partnership is a result of Axalta’s continued expansion into motorsports. Axalta has relationships with over half of IMSA’s 17 Official Automotive Partners and this partnership allows Axalta the ability to strengthen those relationships, as well as create new ones not only with those manufacturers but also with body shops that serve the refinish and aftermarket.
“Axalta has a long and sustained history with their involvement in motorsports and IMSA is pleased to welcome them as an official partner,” IMSA Vice President, Marketing David Pettit said. “IMSA provides a unique business-to-business opportunity for Axalta to be in front of our 17 manufacturers and to further their return on investment in motorsports. This partnership will serve to drive their business in the IMSA paddock, as well as to further elevate IMSA’s visibility and awareness among existing Axalta relationships.”
“We are proud to be an official partner of IMSA,” said Joe McDougall, Axalta Executive Vice President and President Global Refinish and Europe, Middle East, and Africa (EMEA). “With its rich history and depth of manufacturers, IMSA is a natural fit for our motorsports program and we look forward to continuing to grow and leverage this partnership.”
Axalta is a leading global company focused solely on coatings and providing customers with innovative, colorful, beautiful and sustainable solutions. From light OEM vehicles, commercial vehicles and refinish applications to electric motors, buildings and pipelines, our coatings are designed to prevent corrosion, increase productivity and enable the materials we coat to last longer.
In this partnership, Axalta will entertain customers and prospects at-track through IMSA VIP experiences, as well have a branding presence within the IMSA Paddock and across IMSA.com. These assets will help further engage Axalta with other IMSA stakeholders and their customers throughout the IMSA season.